2004 NEWS

2004 News > 8/9/04

MLB MAKES TICKETS AVAILABLE TO SUPPORT YOUTH CHARITIES

MLB.com
Original Article HERE

In an unprecedented effort to support important youth-related charitable causes while giving more young people the opportunity to attend Major League Baseball games, Major League Baseball is implementing a league-wide, $1 ticket program from mid-August through early September, it was announced today. All proceeds from this program - entitled the Commissioner's Initiative for Kids -- will benefit Boys & Girls Clubs of America, the official charity of Major League Baseball, and CureSearch National Childhood Cancer Foundation.

The Commissioner's Initiative for Kids - which will become an annual program - is the result of research and recommendations from the Commissioner's Initiative: Major League Baseball in the 21st Century. The goal of the Commissioner's Initiative for Kids is to provide a platform for fans, particularly young fans, to support important youth related charities while giving as many children as possible the opportunity to attend Major League Baseball games.

"There is nothing more important to the future health and success of our game than to engage children in the excitement of baseball," said Baseball Commissioner Allan H. (Bud) Selig. "Major League Baseball, as a social institution, has a responsibility to give back to its communities, and this program combines our goal of cultivating youth interest in the game while providing an opportunity for us to support two very important youth-based organizations, Boys and Girls Clubs of America and CureSearch National Childhood Cancer Foundation. I am grateful to all members of the Commissioner's Initiative - particularly Tom Glavine - for helping to create this program."

Through this program, fans will be able to obtain tickets to games in each Major League Baseball market by making a minimum charitable contribution of $1 per ticket. Tickets will be distributed via designated Boys & Girls Clubs of America locations. Major League Baseball will coordinate group ticket distributions. For information about where to obtain tickets, fans can log on to each Club's official Web site, as well as MLB.com, the official Web site of Major League Baseball. A complete market by market list of game dates in which tickets are available - along with a list of distribution points in each market - accompanies this release. The number of tickets available per Club will vary based on each Club's season ticket base and the number of individual game tickets already sold.

Mets' pitcher Glavine, who is one of the player members of the Commissioner's Initiative, brought CureSearch National Childhood Cancer Foundation to the Commissioner's Initiative for Kids program. Major League Baseball already supports several cause-related marketing programs -- including the Mother's Day breast cancer awareness and fundraising campaign and the Father's Day prostate cancer awareness and fundraising campaign.

"The work being done by CureSearch National Childhood Cancer Foundation to support the Children's Oncology Group with funding and other resources is crucial to the search for a cure," said Glavine. "I am thrilled that Commissioner Selig designated CureSearch National Childhood Cancer Foundation as a beneficiary of this program, and I encourage baseball fans all over the country to donate money to this wonderful cause and enjoy a day at the ballpark with the children they love."

Boys & Girls Clubs of America was named the official charity of Major League Baseball in 1997. Major League Baseball and Boys & Girls Clubs of America have worked together to establish more than 100 new Reviving Baseball in Inner Cities (RBI) leagues and 150 new Rookie League programs (machine-pitch instructional programs). Major League Baseball has helped increase exposure for B&GCA through print, radio and television public service advertising campaigns produced by Major League Baseball. Since becoming the official charity of Major League Baseball, MLB and the 30 Clubs have generated more than $15 million in funding for Boys & Girls Clubs of America.

"Boys & Girls Clubs of America is proud to partner with Major League Baseball on the Commissioner's Initiative for Kids," said Kurt Aschermann, Executive Vice President, Marketing for Boys & Girls Clubs of America. "Not only does this program offer our Clubs an opportunity to raise funds while also supporting childhood cancer research, but it offers an opportunity for Boys and Girls Club kids to see a game with mom and dad before summer ends. B&GCA appreciates everything MLB does for us, including this wonderful promotion."

CureSearch National Childhood Cancer Foundation proudly supports the life-saving work of the Children's Oncology Group (COG), a world-class network of more than 5,000 doctors and scientists representing every pediatric cancer program and treating more than 90% of children with cancer in North America.

"On behalf of all the families, parents and children impacted by childhood cancer, CureSearch is very proud to be a beneficiary for the inaugural year of The Commissioner's Initiative for Kids," said Paul T. Burke, President and CEO of CureSearch National Childhood Cancer Foundation. "Childhood cancer is the number one disease killer of children in the United States. Every day 46 children, the equivalent of two classrooms full, are diagnosed with a childhood cancer. But, through collaborative research and medical advances, today we are seeing an overall cure rate of 78%. The Commissioner's Initiative for Kids will help CureSearch reach the day when every child with cancer can be guaranteed a cure."